I'm Hansel Baez, a Product Designer with over 7 years of experience crafting intuitive solutions for complex problems. I specialize in SaaS platforms and enterprise-level systems, where scalability, precision, and clarity are essential. From architecting Design Systems to building design frameworks that power cross-platform consistency, my work focuses on creating robust, user-centered solutions that drive business outcomes and simplify the complex.
My background blends UX strategy, UI design, marketing, and product development — giving me a unique lens to craft experiences that are not only user-centered but also business-driven. Over the years, I’ve partnered with startups and enterprise teams across Fintech, AI and SaaS, translating technical and domain-specific needs into meaningful, high-impact designs.
I thrive in cross-functional environments — working closely with engineers, stakeholders, and product managers to align design decisions with business goals. My approach is grounded in systems thinking and data-informed design, ensuring every component serves a purpose, scales with the product, and adapts to user needs.
What sets me apart is my ability to structure and evolve Design Systems that go beyond visual style — they become part of the product’s DNA. From token-based theming and responsive grids to component libraries built with frameworks like Tailwind and ShadCN, I focus on solutions that support rapid iteration and long-term product growth.
Driven by curiosity and a deep understanding of emerging tech, I’m constantly exploring how design can push boundaries — whether through AI-driven interfaces, behavior-based personalization, or inclusive design patterns. I’m passionate about shaping products that users love and businesses rely on.