I’m Hansel Baez, a Product Designer with 8+ years of experience helping startups and organizations design scalable, high-impact digital products. I specialize in SaaS, enterprise platforms, and AI-powered systems, where complexity, speed, and clarity are critical.
My work sits at the intersection of human-centered design, systems thinking, and AI-augmented workflows. I actively integrate AI tools into the design process — from research synthesis, ideation, and UX exploration to rapid prototyping, design system evolution, and decision validation — enabling teams to move faster without sacrificing quality or usability.
Business-Driven Design for Complex Products
With a background spanning UX strategy, UI design, marketing, and product development, I bring a business-driven mindset to every project. I’ve partnered with startups and enterprise teams across Fintech, AI, and SaaS, translating complex technical and domain-specific challenges into intuitive, production-ready experiences that drive measurable outcomes.
I thrive in cross-functional environments, collaborating closely with product managers, engineers, and stakeholders to align design decisions with business goals. My approach is data-informed and system-oriented, ensuring every component is intentional, scalable, and adaptable to evolving user needs.
Where Designs Meet Production
A key strength of mine is building and evolving Design Systems that go beyond visuals. From token-based theming and responsive grids to component libraries aligned with engineering frameworks like Tailwind and shadcn/ui, I design systems that accelerate development, support AI-assisted iteration, and scale with the product.
Driven by curiosity and emerging technology, I’m deeply involved in exploring AI-driven interfaces, intelligent workflows, and behavior-based personalization. As a contractor, I help teams design products that are not only usable and beautiful — but intelligent, future-ready, and built to grow