AskHumans is an AI-powered feedback platform that replaces traditional Net Promoter Score (NPS) surveys with open-ended, voice- and text-based responses. Instead of reducing customer sentiment to a single number, the platform analyzes recorded or typed answers and surfaces sentiment levels, AI-generated reports, and actionable recommendations — helping organizations move faster from feedback to decision.
Used by clients in education, hospitality, government, and enterprise sectors, AskHumans turns unstructured feedback into insight teams can actually act on.
The Problem
Organizations relying on NPS to measure customer sentiment run into a core limitation: a single numerical score can't capture why someone feels the way they do. NPS is static, easy to game, and blind to nuance — a "7" from one respondent and a "7" from another can mean completely different things. Modern consumers express feedback through nuanced comments and detailed responses that a single number simply can't hold.
Research, Discovery & key design decisions
The discovery phase combined user research, interviews, and usability testing to understand how organizations were interpreting customer feedback and where NPS was falling short. Working closely with stakeholders, the team built a shared understanding of business objectives and used ongoing feedback loops to refine the design through iteration — insights from this process directly shaped the shift from a single score to a sentiment-based system.
Replacing a single score with sentiment ranges
Instead of a numerical NPS score, AskHumans assigns sentiment levels (negative → positive) based on analysis of recorded or typed responses — capturing the nuance a single number misses.
Flexible response formats (typed, audio, video)
Respondents can type, record audio, or record video answers. Studies can also include incentives and structured slides, giving organizations a way to tailor the feedback experience and giving respondents a more natural way to express themselves.
AI-generated reports and recommendations
The platform surfaces reports with AI insights and suggested strategic responses, so teams spend less time interpreting raw feedback and more time acting on it.
Creates studies that generate results
A standout feature of the "AskHumans" product is its versatile study creation functionality, which redefines how organizations gather valuable insights from their users. With this feature, users can design studies with incentives, incentivizing meaningful and comprehensive feedback. The flexibility extends to the submission process, where participants have the option to provide typed responses or record their feedback, allowing for a diverse range of user interactions. What sets this feature apart is the organization's ability to tailor the study experience further. Users can opt to enable video recording for respondents who prefer expressing themselves visually, bringing a personal touch to the feedback process. Additionally, the platform supports the creation of slides within the study, offering a structured and visually engaging way to collect information. This multi-faceted approach not only enhances user engagement but also empowers organizations with rich and varied data, ensuring a more holistic understanding of user sentiments and preferences.